(Sept. 18) The U.S. moved to expel the Chinese-owned WeChat and TikTok apps from U.S. app stores as of Sunday, while reserving the right to reverse a ban on TikTok’s video-streaming service once it can hammer out a deal to satisfy national security concerns. Commerce Secretary Wilbur Ross said Friday that the U.S. will prohibit cash transfers within the U.S. related to WeChat and its parent company Tencent Holdings Ltd. Other measures prohibited as of Sept. 20 include distribution, maintenance and updates of WeChat or TikTok through app stores in the U.S. The order doesn’t extend overseas, which had been a concern of some U.S. companies. Ross said that the two apps are being handled very differently. “Americans will still be able to use WeChat for payments in China. WeChat U.S. for all practical purposes will be shut down,” he said on Fox Business. “For TikTok, it’s just upgrades, maintenance and things like that that will be shut down at this stage, the real shut down would come after Nov. 12 in the event there is not another transaction,” Ross said. The Commerce Department restrictions lay out two, largely separate timelines for WeChat and for TikTok, which is owned by ByteDance Ltd. Restrictions for both go into effect on Sept. 20, but prohibitions on companies providing services to TikTok will be extended until Nov. 12, allowing the video app additional time to hammer out a deal with Oracle Corp. that satisfies the Trump administration. “I can just say our goal is really very straightforward — protecting the American information and data from ending up in the hands of the Chinese Communist Party,” Secretary of State Mike Pompeo said, speaking to reporters from Guyana. And so while we are reviewing the proposal, trying to evaluate if we can successfully achieve those outcomes, that will be our measure.” If the national security concerns are resolved by Nov. 12, the prohibitions on TikTok may be lifted, the Commerce Department said, noting in a press briefing Friday that it took pains not to disrupt ongoing deal negotiations. Oracle shares were little changed at $60 at 11:23 a.m. Friday in New York. Tencent’s American Depositary Receipts were up almost 1% at $67.30. U.S. officials said that American users who have the WeChat app on their phone will still be able to use it to talk with family and friends overseas after the ban goes into effect on midnight Sunday. Americans in China will also be able to continue using WeChat. What is changing is that new users won’t be able to download WeChat in the app store and existing users will not receive updates. Also, because Tencent relies on third-party providers to host and send data, users will experience slowdowns and some dysfunction so a message might time out or there will be a temporary outage. Over time, as users can’t update the app, WeChat will be degraded and phased out. However, the order doesn’t go so far as to restrict internet service providers or require them to block access to WeChat in the form of the content firewall that’s in place in China. Privately, the initial reaction from American businesses was positive because the scope of the WeChat ban has been limited to U.S. transactions — which was the main goal of a coordinated lobbying push leading up to the Sept. 20 deadline, according to people familiar with the matter. Extending a ban to China would have dealt a blow to businesses like Starbucks Corp. and Walmart Inc. which rely on the app for their China operations. The Commerce restrictions place the onus on Apple Inc. and on Alphabet Inc.’s Google to delete both the TikTok and WeChat apps from their U.S. app stores by Sept. 20. Apple and Google are ready to comply with the deadline, after administration officials worked in multiple discussions with the companies to ensure that there’s no risk of confusion as the ban is applied, according to a U.S. official. U.S. officials declined to comment on enforcement penalties, saying that the Commerce Department would work with companies like Google and Apple to protect user data and that it was prepared for any legal challenges that may arise. The U.S. government acknowledges that individuals might find work-arounds to update the apps and that it doesn’t intend to haul a person using WeChat before a federal judge, one official said. Subscribe to our YouTube channel: https://bit.ly/2TwO8Gm QUICKTAKE ON SOCIAL: Follow QuickTake on Twitter: twitter.com/quicktake Like QuickTake on Facebook: facebook.com/quicktake Follow QuickTake on Instagram: instagram.com/quicktake Subscribe to our newsletter: https://bit.ly/2FJ0oQZ Email us at quicktakenews@gmail.com QuickTake by Bloomberg is a global news network delivering up-to-the-minute analysis on the biggest news, trends and ideas for a new generation of leaders.